This week I caught up with the ever stylish Thobo Kerekang; co founder of Keno Custom Suits. He also doubles as a corporate attorney with experience spanning just over 9 years. As a Personal Branding Consultant, I enjoy following stellar brands in Botswana. I love suits and so Thobo's clean and suave look is hard to miss.
Keno Custom Suits has become quite the gold standard in the tailored suits space.
I was curious to know how he built his brand and so I asked him a few questions.
1. What 3 words would you use to describe your personal brand?
As a person who does not like being limited/ confined this is a challenge, but I would say “Classy, Elegant Visionary”
2. What values guide you as an individual?
I will not list them, but worth noting is that I am a driven individual. Experience has taught me to obtain inspiration in different circumstances, both good and bad.
3. I have never seen a bad picture of you, is that by design or chance?
I do have some bad pictures. I just make myself appealing even when it’s a bad picture, lol. But I try to always make them look real good. It's not by chance. I am a slave to detail, if it wasn't for the good pictures chances are we would not be having this conversation.
4. What do you want to be the first thought that comes to mind when someone hears the name Thobo Kerekang?
- Ambition in human form. The man who does not believe in limits.
5. You used to be known as a recording artist some years back. How did you manage to transition your brand from "the rapper" to the more corporate brand you have today?
To me it’s all about identifying your niche and then a game of consistency. There is always a market for whatever you are offering, you just need to be patient and smart enough to package your offering to the right people.
That's how my time with Thobo went. It's worth noting that the Keno brand just released "Elevate", their first perfume. It falls under the Keno Scents branch and is scheduled to hit markets this July.
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